Social Intercourse
The Keep Austin Weird logo is iconic. But since its creation, it has not been redesigned. When COVID hit in 2020 causing many businesses to close temporarily and permanently, GSD&M wanted a way to help those facing hard times. Creative Directors Jon Williamson and Leigh Browne enlisted a group of artist and designers to reinterpret the logo to be sold on t-shirts to benefit Austin charities.
Client
Simon & Schuster
Based In
New York, NY
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The challenge
The design
My logo interpretation paid homage to a sight that is more Texas than almost anything, the roadkill armadillo. You cannot drive far across Texas roads without seeing one–or several. I wanted to portray him as a sort of quirky Austin hero. The shirts were screenprinted by Outhouse Designs and all proceeds went to local COVID relief.
