Novant Health is a four-state integrated network of physician clinics, outpatient centers and hospitals. They wanted an integrated campaign to advertise their expanding capabilities into specialized care such as neuroscience, cardiology, orthopedics, and virtual healthcare.
Novant Health was already providing quality care but wanted to convey that now you could "Expect More" from the already stellar care from the NH system. We developed a campaign that was bold and colorful, employing custom handwritten typography and poppy graphics. My roles for this project included Art Director, Designer and Letterer.