The Keep Austin Weird logo is iconic. But since its creation, it has not been redesigned. When COVID hit in 2020 causing many businesses to close temporarily and permanently, GSD&M wanted a way to help those facing hard times. Creative Directors Jon Williamson and Leigh Browne enlisted a group of artist and designers to reinterpret the logo to be sold on t-shirts to benefit Austin charities.
My logo interpretation paid homage to a sight that is more Texas than almost anything, the roadkill armadillo. You cannot drive far across Texas roads without seeing one–or several. I wanted to portray him as a sort of quirky Austin hero. The shirts were screenprinted by Outhouse Designs and all proceeds went to local COVID relief.